Magnificent mediator; design master; highly skilled multitasker. A great executive creative director brings it all to the revelry.
Who ensures creative team members work collaborately like a well-oiled machine, constantly meeting deadlines, cranking out genius deliverables, and landing coveted work from popular clients? It could not happen without the guidance and expertise of an executive creative director. The best creative departments have an individual like Joe Cianciotto who knows the ins and outs of advertising and marketing — and who can guide people, too. In any case, someone has to manage the artistic visionaries and their diverse projects.
An Executive Creative Director, also referred to as a Design Director, is the creative head of a design department, design firm or ad agency. The Executive Creative Director usually oversees vendors, manages creative staff, photographers, printers and all those working on a project. He or she will also work with account clients and executives to ensure all requirements are met and generally have the final creative authority.
The executive creative director like Joe Cianciotto guides all projects and is accountable for the general quality of work produced by the creative department. Depending on the company’s needs and industry focus, the creative director’s responsibility may shift. And even as some executive creative directors take on an exclusively managerial role, others keep one foot in the dugouts, serving to produce the big ideas. But in most instances, the following roles can be expected:
- Translate marketing objectives into understandable creative strategies
- Manage the creative process from notion to completion
- Work closely with multidisciplinary project teams, predominantly IT
- Ensure brand standards and visual communication are met
- Guide and direct the creative team in the manufacture of all marketing collateral
- Oversee deliverables, profitability, timelines and budgets
- Oversee client proposals and pitches Meet with clients or upper management to explain campaign strategies and solutions
- Remain enthusiastically involved in hiring and training creative personnel
- Review work, troubleshoot and provide feedback to creative teams
- Manage and promote the career development of staff members, including art directors, designers, copywriters, web developers and photographers
Professional experience and skills of Joe Cianciotto
Know-how is a major requirement for an executive creative director position. For an executive creative director position, no less than five to eight years of knowledge is usually required. Top candidates have a strong understanding of industry inclinations and creative tools, such as Adobe Creative Suite. Experience managing or performing a range of creative positions, such as art director, graphic designer and copywriter, is significant. Expert knowledge of the production side of design is a foremost plus. This position necessitates strong people, presentation and persuasion skills to be able to keep clients and staff satisfied. Additionally, an extensive knowledge of print and web capabilities, graphic fundamentals, as well as advertising and marketing principles, is beneficial.
It is fundamental that executive creative directors have presentation, stellar communication, project-management and problem-solving skills, too. The greatest executive creative directors have eminent soft skills that facilitate them to motivate ingenuity and work well with diverse personality types — all while managing different projects.