How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s really about the customer and what they are needing when they visit a website. That’s why using your ideal client avatar to create a who we help page on your website is important. It helps your website visitors self identify if th…